Tutorials

Ad format

Miniature world

Your product at giant scale with a tiny world around it, in a 6 s clip with music.

  1. InProduct photo
  2. Do3 review steps
  3. Out6 s video · 9:16 · 4:5 · 1:1
What you get6 s video · 9:16 · 4:5 · 1:1

Who it is for

Iconic products, seasonal campaigns and Stories.

Why it works

The product in a tiny world, with small figures around it, is unexpected and easy to remember. It turns a plain packshot into a scene people look at twice.

The steps in Staglight

Each step and what it does. At a review step nothing more is spent until you approve it.

  1. Add your product

    Upload one product photo, or pick a product you saved before.

  2. Script and plan You review

    The script, scenes and shots are written for your product. You read them and approve or change them.

  3. Keyframes You review

    A still picture for each scene, so you see the look before any video is made.

  4. Video clips You review

    Each keyframe becomes a moving clip. Keep the takes you like and redo the others.

  5. Music

    A music bed is added under the ad.

  6. The edit

    Clips, voice, music and captions are put together into one ad.

  7. Download

    The finished file is in your library to download and post.

Tips

  • A clean product photo gives the best sense of scale.
  • Choose a world that fits how the product is used.
  • Keep it short and let the scene do the work.

Ready when you are

Open it in Staglight and follow the same steps.

Start this workflow